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Estimating New Product Success with the Use of Intelligent Systems Cover

Estimating New Product Success with the Use of Intelligent Systems

Open Access
|Mar 2015

Abstract

The paper presents identifying success factors in new product development and selecting new product portfolio. The critical success factors are identified on the basis of an enterprise system, including the fields of project management, marketing and customer’s comments concerning the previous products. The model of measuring the success of a product includes the indicators such as duration and cost of product development, and net profit from a product. The proposed methodology is based on identification of the relationships between product success and project environment parameters with the use of artificial neural networks and fuzzy neural system that is compared with the results from linear model. The presented method contains the stages of knowledge discovery process such as data selection, data preprocessing, and data mining in the context of an enterprise resource planning system database. The illustrative example enhances a performance comparison of intelligent systems in the context of data preprocessing.

DOI: https://doi.org/10.1515/fman-2015-0007 | Journal eISSN: 2300-5661 | Journal ISSN: 2080-7279
Language: English
Page range: 7 - 20
Published on: Mar 11, 2015
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2015 Marcin Relich, Krzysztof Bzdyra, published by Warsaw University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.