Abstract
The aim of this paper is to examine the importance of different aspects of business success for different age and educational groups of female entrepreneurs in the Republic of Serbia. An empirical study was conducted on a sample of 40 female entrepreneurs from several urban areas in the Republic of Serbia. The data are analysed by conducting the Principal Component Analysis (PCA) and one-way Multivariate Analysis of Variances (MANOVA). Results show that all different aspects of business success that were examined can be grouped around two main dimensions - qualitative and quantitative one. Although certain differences in the importance of these dimensions between female entrepreneurs of different age and education were found, they were not statistically important. However, this research can be seen as a pilot study, so further research, which would possibly presuppose a realization of a larger sample, can be carried out starting from the defined conceptual and methodological framework.