Ahmed, P. K., Rafiq, M., & Saad, N. M. (2003). Internal marketing and the mediating role of organizational competencies. European Journal of Marketing, 37(9), 1221-1241.10.1108/03090560310486960
Arnett, D, B., Laverie, D.A., & McLane, Ch. (2002). Using Job Satisfaction and Pride as Internal-marketing Tools. Cornell Hotel and Restaurant Administration Quarterly, 43(2), 87-96.10.1177/001088040204300209
Azêdo, D. F., & Alves, M. H. (2013). Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores [Internal marketing practices in health organizations and their influence on employee motivation]. Revista Portuguesa de Saúde Pública, 31(2), 201-212.10.1016/j.rpsp.2013.05.003
Bansal, H., Mendelson, M. B., & Sharma, B. (2001). The impact of internal marketing activities on external marketing outcomes. Journal of Quality Management, 6(1), 61-76.10.1016/S1084-8568(01)00029-3
Barnes, B. R., & Morris, D. S. (2000). Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized enterprises. Total Quality Management, 11(6), 473-483.10.1080/09544120050007788
Bouckaert, G., & Peters, B. G. (2002). Performance Measurement and Management – The Achilles’ Heel in Administrative Modernization. Public Performance and Management Review, 25(4), 359-362.
Ceric, A., D’Alessandro, S., Soutar, G., & Johnson, L. (2016). Using blueprinting and benchmarking to identify marketing resources that help co-create customer value. Journal of Business Research (In Press).10.1016/j.jbusres.2016.03.073
Chang, Ch.-Sh., & Chang, H.-H. (2007). Effects of internal marketing on nurse job satisfaction and organizational commitment: example of medical centers in southern Taiwan. Journal of Nursing Research, 15(4), 265-274.10.1097/01.JNR.0000387623.02931.a3
Chang, T.-Z., Mehta, R., Chen, S.-J., Polsa, P., & Mazur, J. (1999). The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland. Journal of Services Marketing, 13(4/5), 407-418.10.1108/08876049910282709
Che Ha, N., Bakar, R. A., & Jaafar, S. I. S. (2007). Internal Marketing Issues in Service Organizations in Malaysia. International Review of Business Research Papers, 3(5), 134-145.
Chow, Ch. W. C., Lai, J. Y. M., & Loi, R. (2015). Motivation of travel agents’ customer service behavior an organizational citizenship behavior: the role of leadermember exchange and internal marketing orientation. Tourism Management, 48, 362-369.10.1016/j.tourman.2014.12.008
Conduit, J., & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation? Journal of Business Research, 51, 11-24.10.1016/S0148-2963(99)00044-2
Crick, A. P. (2003). Internal marketing of attitudes in Caribbean tourism. International Journal of Contemporary Hospitality Management, 15(3), 161-166.10.1108/09596110310470202
Davis, P. S., Babakus, E., Englis, P. D., & Pett, T. (2010). The Influence of CEO Gender on Market Orientation and Performance in Service Small and Medium-Sized Service Businesses. Journal of Small Business Management, 48(4), 475-496.10.1111/j.1540-627X.2010.00305.x
Deshpandé, R., & Farley, J. U. (1998). Measuring Market Orientation: Generalization and Synthesis. Journal of Market-Focused Management, 2(3), 213-232.10.1023/A:1009719615327
Foreman, S. K., & Money, A. H. (1995). Internal Marketing: Concepts, Measurement and Application. Journal of Marketing Management, 11, 755-768.10.1080/0267257X.1995.9964388
Fu, Y.-K. (2013). The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor. Journal of Air Transport Management, 32, 49-57.10.1016/j.jairtraman.2013.06.014
Gounaris, S. (2008). Antecedents of internal marketing practice: some preliminary empirical evidence. International Journal of Service Industry Management, 19(3), 400-434.10.1108/09564230810875039
Gray, B. J., & Hooley, G. J. (2002). Market orientation and service firms performance – a research agenda. European Journal of Marketing, 36(9/10), 980-989.10.1108/03090560210437280
Gray, D. M. (2008). Putting Internal Market Orientation into Behavioural Patterns Employed During Marketing Strategy Implementation. Sydney, Australia: ANZMAC.
Greene, W. E., Walls, G. D., & Schrest, L. J. (1994). Internal marketing – the key to external marketing success. Journal of Services Marketing, 8(4), 5-13.10.1108/08876049410070682
Gronroos, Ch. (1997). Value-Driven Relational Marketing: From Products to Resources and Competencies. Journal of Marketing Management, 13(4), 407-19.10.1080/0267257X.1997.9964482
Huang, Y.-T., & Rundle-Thiele, S. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees. Tourism Management, 42, 196-206.10.1016/j.tourman.2013.12.005
Jaakkola, M., Moller, K., Parvinen, P., Evanschitzky, H., & Muhlbacher, H. (2010). Strategic marketing and business performance: A study in three European “engineering countries”. Industrial Marketing Management (In Press).10.1016/j.indmarman.2010.06.005
Javadein, S. R. S., Rayej, H., Estiri, M., & Ghorbani, H. (2011). The Role of Internal Marketing in Creation of Sustainable Competitive Advantages. Trends in Applied Sciences Research, 6(4), 364-374.10.3923/tasr.2011.364.374
Jou, J. Y. H., Chou, C. K., & Fu, F. L. (2008). Development of an instrument to measure internal marketing concept. Journal of Applied Management and Entrepreneurship, 13(3), 66-79.
Jungsun, K., Hak, J. S., & Choong-Ki, L. (2016). Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions. International Journal of Hospitality Management, 55, 25-32.10.1016/j.ijhm.2016.02.007
Kanibir, H., & Nart, S. (2012). The effects of internal marketing on superior customer relations as competitive performance: evidence from healthcare industry. Procedia – Social and Behavioral Science, 58, 1378-1385.10.1016/j.sbspro.2012.09.1122
Kaur, G., Sharma, R. D., & Seli, N. (2010). An assessment of internal market orientation in Jammu and Kashmir Bank Through Internal Suppliers’ Perspetive. Journal of Services Research, 10(2), 117-141.
Kim, B., & Lee, J. (2016). Relationships between personal traits, emotional intelligence, internal marketing, service management, and customer orientation in Korean Outpatient Department Nurses. Asian Nursing Research, 10(1), 18-24.10.1016/j.anr.2015.10.005
Kirca, A. H. (2011). The effects of market orientation on subsidiary performance: Empirical evidence from MNCs in Turkey. Journal of World Business, 46(4), 447-454.10.1016/j.jwb.2010.10.005
Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions and Managerial Implications. Journal of Marketing, 54, 1-18.10.2307/1251866
Kwon, Y.-Ch., & Hu, M. Y. (2000). Market orientation among small Korean exporters. International Business Review, 9, 61-75.10.1016/S0969-5931(99)00029-3
Lings, I. N., & Greenley, G. E. (2010). Internal market orientation and market-oriented behaviours. Journal of Service Management, 21(3), 321-343.10.1108/09564231011050788
Lukas, B. A., & Maignan, I. (1996). Striving for quality: the key role of internal and external customers. Journal of Marketing Focused Management, 1, 175-197.10.1007/BF00128689
Malhotra, N., & Mukherjee, A. (2004). The relative influence of organizational commitment and job satisfaction on service quality of customer-contact employees in banking call centers. Journal of Services Marketing, 18(3), 162-174.10.1108/08876040410536477
Malik, M., Nawab, S., & Naeem, B. (2010). Job satisfaction and organizational commitment of university teachers in public sector of Pakistan. International Journal of Business & Management, 5(6), 17-26.10.5539/ijbm.v5n6p17
Matsuno, K., Mentzer, J. T., & Ozsomer, A. (2002). The effects of entrepreneurial proclivity and market orientation on business performance. Journal of Marketing, 66(3), 18-32.10.1509/jmkg.66.3.18.18507
Panigyrakis, G. G., & Theodoridis, P. K. (2009). Internal marketing impact on business performance in a retail context. International Journal of Retail & Distribution Management, 37(7), 600-628.10.1108/09590550910964620
Piercy, N. F. (1995). Customer satisfaction and the internal market – marketing our customers to our employees. Journal of Marketing Practice: Applied Marketing Science, 1(1), 22-44.10.1108/EUM0000000003878
Piercy, N. F., Harris, L. C., & Lane, N. (2002). Market orientation and retail operatives’ expectations. Journal of Business Research, 55(4), 261-273.10.1016/S0148-2963(00)00140-5
Quester, P. G., & Kelly, A. (1999). Internal Marketing Practices in the Australian Financial Sector: an exploratory study. Journal of Applied Management Studies, 8(2), 217-229.
Rafiq, M., & Ahmed, P. K. (1998). A Customer-oriented framework for empowering service employees. Journal of Services Marketing, 12(5), 379-394.10.1108/08876049810235423
Rainey, M. M. (2014). Internal marketing of the patent information team in the corporate environment. World Patent Information, 36, 16-21.10.1016/j.wpi.2013.09.001
Richardson, B. A., & Robinson, C. G. (1986). The impact of internal marketing on customer service in a retail bank. International Journal of Bank Marketing, 4(5), 3-30.10.1108/eb010791
Rifai, H. A. (2005). A test of the relationships among perceptions of justice, job satisfaction, affective commitment and organizational citizenship behavior. Gadjah Mada International Journal of Business, 7(2), 131-154.10.22146/gamaijb.5574
Rodrigues, A. P., & Pinho, J. C. M. R. (2010). Market orientation, job satisfaction, commitment and organizational performance – the specific case of local public sector. Transforming Government People, Process and Policy, 4(2), 172-192.10.1108/17506161011047398
Rodrigues, R. G. (2004). Orientação para o Mercado, Orientação Empreendedora e Desempenho nas PME Industriais Portuguesas: Exploração da Relação entre Marketing e Empreendedorismo [Market Orientation, Entrepreneurial Orientation and Performance in Portuguese Industrial SMEs: Exploring the Relationship between Marketing and Entrepreneurship]. Covilhã, Portugal: Universidade da Beira Interior.
Sánchez, F. J. S. (1999). Metodología para la investigación en marketing y dirección de empresas [Methodology for research in marketing and business management]. Madrid, Spain: Ediciones Pirámide.
Schneider, B., Hanges, P. J., Smith, D. B., & Salvaggio, A. N. (2003). Which Comes First: Employee Attitudes or Organizational Financial and Market Performance? Journal of Applied Psychology, 88(5), 836-851.10.1037/0021-9010.88.5.83614516248
Seiders, K., Voss, G. B., Grewal, D., & Godfrey, A. L. (2005). Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context. Journal of Marketing, 69, 26-43.10.1509/jmkg.2005.69.4.26
Shiu, Y.-M., & Yu, T. W. (2010). Internal marketing, organizational culture, job satisfaction and organizational performance in non-life insurance. Service Industries Journal, 30(6), 793-809.10.1080/02642060701849840
Simão, J. V., Ribeiro, J. F., & Chorincas, J. (2011). Carta Regional de Competitividade, Entre Douro e Vouga, in Carta Magna da Competitividade [Regional Competitiveness Chart, Between Douro and Vouga, in Competitiveness Chart]. Lisboa, Portugal: Associação Industrial Portuguesa.
Sousa, J. P., & Rodrigues, R. (2014). As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português [The Implications of Internal Marketing Programs in the Orientation for the Internal Market, in the Portuguese Cork Sector]. International Journal of Marketing, Communication and New Media, 2(2), 81-104.
Theodoridis, P. K., & Panigyrakis, G. G. (2010). Internal Marketing, Market Orientation and Organizational Performance: The Mythological Triangle in a Retail Context. European Retail Research, 24(2), 33-67.
To, W. M., Martin, E. F., & Yu, B. T. W. (2015). Effect of management commitment to internal marketing on employee attitude. International Journal of Hospitality Management, 45, 14-21.10.1016/j.ijhm.2014.11.002
Tortosa, V., Moliner, M. A., & Sánchez, J. (2009). Internal market orientation and its influence on organizational performance. European Journal of Marketing, 43(11/12), 1435-1456.10.1108/03090560910989975
Tortosa-Edo, V., García-Sánchez, J., & Moliner-Tena, M. A. (2010). Internal market orientation and its influence on the satisfaction of contact personnel. The Service Industries Journal, 30(8), 1279-1297.10.1080/02642060802348312
Varey, R. J. (1995). A Model of Internal Marketing for Building and Sustaining a Competitive Service Advantage. Journal of Marketing Management, 11, 41-54.10.1080/0267257X.1995.9964328
Varey, R. J., & Lewis, B. R. (1999). A broadened conception of internal marketing. European Journal of Marketing, 33(9/10), 926-944.10.1108/03090569910285869
Várnai, S., & Fojtik, J. (2008). Internal Marketing Orientation in Cultural Change Management for Organization Development. 6th International Conference on Management, Enterprise and Benchmarking, 161-166.
Vasconcelos, A. F. (2008). Broadening even more the internal marketing concept. European Journal of Marketing, 42(11), 1246-1264.10.1108/03090560810903664
Zhou, K. Z., & Li, C. B. (2007). How does strategic orientation matter in Chinese firms? Asia Pacific Journal of Management, 24, 447-466.10.1007/s10490-007-9048-1