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Stereotypes in the perception of cross-border business partners (on the example of Podlasie entrepreneurs) Cover

Stereotypes in the perception of cross-border business partners (on the example of Podlasie entrepreneurs)

By: Anna Tomaszuk  
Open Access
|Sep 2016

Abstract

The aim of the study was to determine whether the Podlasie entrepreneurs think about neighboring nations (Belarusian, Lithuanian, Ukrainian and Russian) in a stereotypical way (ascribing to them certain negative characteristic) and, if that affects in any way the decision about cooperation. The theoretical part of the article concerns the concept of stereotype, its features and functions. In the empirical part the results of research are presented. It was carried out on a group of Polish entrepreneurs (in Podlasie) in order to identify their attitudes and opinions on some neighboring nations (Russians, Belarusians, Lithuanians and Ukrainians). The research was a pilot study. The sample included two hundred entrepreneurs. Authors’ questionnaire was used. In the light of the study negative national stereotypes seem to have a great importance in creating cross-border networking.

DOI: https://doi.org/10.1515/emj-2016-0017 | Journal eISSN: 2543-912X | Journal ISSN: 2543-6597
Language: English
Page range: 55 - 62
Submitted on: Nov 15, 2015
Accepted on: Apr 25, 2016
Published on: Sep 24, 2016
Published by: Bialystok University of Technology
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2016 Anna Tomaszuk, published by Bialystok University of Technology
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.