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Customer engagement for evaluating customer relationships in hotel industry Cover

Customer engagement for evaluating customer relationships in hotel industry

European Journal of Tourism, Hospitality and Recreation
Volume 8 (2017): Issue 1 (May 2017)
By: Raouf Ahmad Rather and  Jyoti Sharma  
Open Access
|Oct 2017

Authors

Raouf Ahmad Rather

r.raouf18@gmail.com

The Business School, University of Jammu, Jammu, India

Jyoti Sharma

Kathua Campus, University of Jammu, Jammu, India
DOI: https://doi.org/10.1515/ejthr-2017-0001 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916
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Language: English
Page range: 1 - 13
Submitted on: Sep 15, 2016
|
Accepted on: Dec 5, 2016
|
Published on: Oct 10, 2017
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer engagement,
Customer loyalty,
Customer relationship,
Hotel industry
Related subjects:
Business and economics,
Business management,
Business management, other,
Industries,
Tourism, hospitality, travel,
Event industry, leisure industry,
Sports and recreation,
Sports and recreation, other

© 2017 Raouf Ahmad Rather, Jyoti Sharma, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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