The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding
By: Eddy K. Tukamushaba, Honggen Xiao and Adele Ladkin
Authors
Eddy K. Tukamushaba
International Hospitality Management, Stenden University Qatar, State of Qatar
Honggen Xiao
School of Hotel and Tourism Management, China
Adele Ladkin
International Centre for Tourism & Hospitality Research, School of Tourism, Bournemouth University, Poole, United Kingdom
Language: English
Page range: 2 - 12
Submitted on: Oct 20, 2014
Accepted on: Feb 22, 2015
Published on: May 26, 2016
Published by: Polytechnic Institute of Leiria
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2016 Eddy K. Tukamushaba, Honggen Xiao, Adele Ladkin, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.