The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding Cover

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The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding

European Journal of Tourism, Hospitality and Recreation

Volume 7 (2016): Issue 1 (May 2016)

By: Eddy K. Tukamushaba, Honggen Xiao and Adele Ladkin

Open Access

|May 2016

Authors

Eddy K. Tukamushaba

ETukamushaba@stenden.edu.qa

International Hospitality Management, Stenden University Qatar, State of Qatar

Honggen Xiao

School of Hotel and Tourism Management, China

Adele Ladkin

International Centre for Tourism & Hospitality Research, School of Tourism, Bournemouth University, Poole, United Kingdom

DOI: https://doi.org/10.1515/ejthr-2016-0001 | Journal eISSN: 2182-4924 | Journal ISSN: 2182-4916

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Language: English

Page range: 2 - 12

Submitted on: Oct 20, 2014

Accepted on: Feb 22, 2015

Published on: May 26, 2016

Published by: Polytechnic Institute of Leiria

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Tourists’ perceptions,

Tourism product,

Memorable travel experience,

Destination branding,

Related subjects:

Business and economics,

Business management,

Business management, other,

Tourism, hospitality, travel,

Event industry, leisure industry,

Sports and recreation,

Sports and recreation, other

© 2016 Eddy K. Tukamushaba, Honggen Xiao, Adele Ladkin, published by Polytechnic Institute of Leiria
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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