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YouTube as an Airlines Marketing Tool Cover

YouTube as an Airlines Marketing Tool

Czech Journal of Tourism
Volume 7 (2018): Issue 1 (June 2018)
By: Martina Pásková,  Jan Hruška and  Josef Zelenka  
Open Access
|Feb 2019

Authors

Martina Pásková

martina.paskova@uhk.cz

Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Králové, Hradec Králové

Jan Hruška

jan.hruska.3@uhk.cz

Department of Economy, Faculty of Informatics and Management, University of Hradec Králové, Hradec Králové

Josef Zelenka

josef.zelenka@uhk.cz

Department of Recreology and Tourism, Faculty of Informatics and Management, University of Hradec Králové, Hradec Králové
DOI: https://doi.org/10.1515/cjot-2018-0003 | Journal eISSN: 1805-9767 | Journal ISSN: 1805-3580
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Language: English
Page range: 45 - 69
Published on: Feb 1, 2019
Published by: Masaryk University
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
low-cost carriers,
full-service carriers,
social media,
YouTube,
viral marketing
Related subjects:
Business and economics,
Business management,
Business management, other,
Sports and recreation,
Sports and recreation, other

© 2019 Martina Pásková, Jan Hruška, Josef Zelenka, published by Masaryk University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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