References
- Act of 24 April, 2003 on Public Benefit and Volunteer Activities (Journal of Laws of 2014, item 1118).
- Bellucci, Marco and Manetti, Giacomo. 2017. “Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States”. Accounting, Auditing & Accountability Journal 30(4): 874–905.
- Bortree, Denise and Seltzer, Trent. 2009. “Dialogic strategies and outcomes: an analysis of environmental advocacy groups’ Facebook profiles”. Public Relations Review 35: 317–319.
- Czetwertyński, Sławomir. 2016. „Konkurencja na rynku jednego procenta”. Społeczeństwo i Ekonomia 1 (5): 69–84.
- Database which covers all Polish PBOs - http://www.pozytek.gov.pl/Wykaz,Organizacji,Powszechny,-Publiczny,3666.html (accessed: 20.07.2017).
- Dhanesh, Ganga. 2017. “Putting engagement in its PRoper place: State of the field, definition and model of engagement in public relations”. Public Relations Review 43: 925–933.
- Guidry, Jeanine and Saxton, Gregory and Messner Marcus. 2015. “Tweeting Charities Perceptions, Resources, and Effective Twitter Practices for the Nonprofit Sector”. In: Public Relations in the Nonprofit Sector, ed. Richard Waters, New York: Routledge.
- Guo, Chao and Saxton, Gregory. 2014. “Tweeting social change: How social media are changing nonprofit advocacy”. Nonprofit and Voluntary Sector Quarterly 43(1): 57–79.
- Hinson, Robert and Van Zyl, Helena and Agbleze, Selorm. 2014.“An interrogation of the dialogic potential of insurance firm websites in Ghana”. Information Development 30(1):59–69.
- Huang, Yu Chao and Lin, Yi-Pin and Saxton, Gregory. 2016. “Give Me a Like: How HIV/AIDS Nonprofit Organizations Can Engage Their Audience on Facebook”. Aids Education and Prevention 28 (6): 539–556.
- Ingenhoff, Diana and Koelling, Martin. (2009). The potential of Web sites as a relationship building tool for charitable fundraising NPOs. Public Relations Review 35: 66–73.
- Kang, Seok and Norton, Hanna. 2004. “Nonprofit organizations’ use of the World Wide Web: are they sufficiently fulfilling organizational goals?”.Public Relations Review 30: 279–284.
- Kenix, Linda. 2007. “In search of utopia: an analysis of nonprofit web pages”. Information, Communication & Society 10(1): 69–94.
- Ki, Eyun and Hon, Linda. 2007. “Testing the linkages among the organization–public relationship and attitude and behavioral intentions”. Journal of Public Relations Research 19(1): 1–23.
- Ki, Eyun and Hon, Linda. 2008. “A Measure of Relationship Cultivation Strategies”. Journal of Public Relations Research 21(1):1–24.
- Lovejoy, Kristen and Waters, Richard and Saxton, Gregory. 2012. “Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less”. Public Relations Review 38: 313– 318.
- Lovejoy, Kristen and Saxton, Gregory. 2012. “Information, community and action: How nonprofit organizations use social media”. Journal of Computer-Mediated Communication 17(3): 337–353.
- Madichie, Nnamdi and Hinson, Robert. 2014. “A critical analysis of the “dialogic communication” potential of sub-Saharan African Police Service websites”. Public Relations Review No. 40:338–350.
- Messner, Marcus and Jin, Yean and Medina-Messner, Vivian and Meganck, Shana and Quarforth Scott and Norton, Sally. 2013. “140 characters for better health: An exploration of the Twitter engagement of leading nonprofit organizations”. In: Social media and strategic communications, ed. Hana S. Noor Al- Deen and John Allen Hendricks, Basingstoke, UK: Palgrave Macmillan.
- Nah, Seungahn and Saxton, Gregory. 2013. “Modeling the adoption and use of social media by nonprofit organizations”, New Media and Society Vol. 15 No. 2: 294–313.
- “Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2018”https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users (accessed: 16.07.2018).
- Naudé, Annelie and Froneman, Johannes and Atwood, Roy. 2004. “The use of the Internet by ten South African non-governmental organizations—a public relations perspective”. Public Relations Review 30: 87–94.
- Oliński, Marian and Szamrowski, Piotr.2018. „Znaczenie mediów społecznościowych w funkcjonowaniu Organizacji Pożytku Publicznego”, Zeszyty Naukowe Politechniki Śląskiej, Seria: Organizacja i Zarządzanie117: 122–138.
- Saxton, Gregory and Guo, Chao. 2011. “Accountability online: Understanding the web-based accountability practices of nonprofit organizations”. Nonprofit and Voluntary Sector Quarterly 40(2): 270–295.
- Saxton, Gregory and Waters, Richard. 2014. “What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community building messages”. Journal of Public Relations Research 26(3): 280–299.
- Tripathi, Siddharth and Verma, Sanjeev. 2018. “Social media, an emerging platform for relationship building: A study of engagement with nongovernment organizations in India”. International Journal of Nonprofit and Voluntary Sector Marketing, 23(1): 1–11.
- Urbaniak, Geoffrey and Plous, Scott. 2013. “Research Randomizer, (Version 4.0)”. http://www.randomizer.org(accessed: 20.02.2018).
- Uzunoglu, Ebru and Kip, Sema. 2014. “Building relationships through websites: A content analysis of Turkish environmental non-profit organization’s (NPO) websites”. Public Relations Review No. 40:113–115.
- Van Wissen, Nadine and Wonneberger, Anke. 2017. “Building Stakeholder Relations Online: How Nonprofit Organizations Use Dialogic and Relational Maintenance Strategies on Facebook”. Communication Management Review 2(1):54–74.
- Waters, Richard. 2008. “Applying Relationship Management Theory to the Fundraising Process for Individual Donors”. Journal of Communication Management 12(1): 73–87.
- Waters, Richard. 2009. “The Importance of Understanding Donor Preference and Relationship Cultivation Strategies”. Journal of Nonprofit& Public Sector Marketing 21: 327–346.
- Young, James. 2012. The current status of social media use among nonprofit human service organizations: An exploratory study. Doctoral dissertation Richmond: Virginia Commonwealth University.