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Data Mining as Support to Knowledge Management in Marketing Cover

Data Mining as Support to Knowledge Management in Marketing

Business Systems Research Journal
Volume 6 (2015): Issue 2 (September 2015)
By: Marijana Zekić-Sušac and  Adela Has  
Open Access
|Oct 2015

Authors

Marijana Zekić-Sušac

marijana@efos.hr

Adela Has

adela.has@efos.hr

DOI: https://doi.org/10.1515/bsrj-2015-0008 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
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Language: English
Page range: 18 - 30
Submitted on: Jul 24, 2015
Accepted on: Aug 5, 2015
Published on: Oct 20, 2015
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
association rules,
data mining,
knowledge management,
marketing,
neural networks
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2015 Marijana Zekić-Sušac, Adela Has, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

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