Skip to main content
Have a personal or library account? Click to login
Data Mining as Support to Knowledge Management in Marketing Cover

Data Mining as Support to Knowledge Management in Marketing

Business Systems Research Journal
Volume 6 (2015): Issue 2 (September 2015)
By:  and    
Open Access
|Oct 2015
Authors

Authors

Marijana Zekić-Sušac

marijana@efos.hr

Adela Has

adela.has@efos.hr

DOI: https://doi.org/10.1515/bsrj-2015-0008 | Journal eISSN: 1847-9375 | Journal ISSN: 1847-8344
Journal RSS Feed
Language: English
Page range: 18 - 30
Submitted on: Jul 24, 2015
Accepted on: Aug 5, 2015
Published on: Oct 20, 2015
Published by: IRENET - Society for Advancing Innovation and Research in Economy
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
association rules,
data mining,
knowledge management,
marketing,
neural networks
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Mathematics and statistics for economists,
Mathematics

© 2015 Marijana Zekić-Sušac, Adela Has, published by IRENET - Society for Advancing Innovation and Research in Economy
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 6 (2015): Issue 2 (September 2015)
Previous article
Next article