Abstract
Since its founding, the Temesvar newspaper (Temesvarer Zeitung) has been part of a multicultural society (Hungarians, Germans, Serbs, Romanians, Jews). This heterogeneity of the population and its cultural diversity is also reflected in its cultural section, which contains literary texts, essays, reports, commentaries and critical discussions. The research focuses on the period headed by Adolf Sternberg (1871-1882), as he gave an important impetus by putting emphasis on the features page of the newspaper and wanted to raise the level of the press organ with literary and cultural contributions.