
Setting the ground for engagement – multimodal perspectives on exhibition design
By: Fredrik Lindstrand and Eva Insulander
Abstract
In this article we offer an approach to analysing exhibition design, based on a multimodal and social semiotic view of communication and meaning making. We examine the narration and construction of different messages concerned with identity that shapes the conditions for visitors’ engagement and interpretation.
Journal eISSN: 2001-7480
Language: English
Page range: 30 - 49
Published on: Dec 1, 2012
Published by: Stockholm University Press
In partnership with: Paradigm Publishing Services
© 2012 Fredrik Lindstrand, Eva Insulander, published by Stockholm University Press
This work is licensed under the Creative Commons Attribution 4.0 License.