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Religious Orientation and Alcohol Purchase Intention: an Empirical Investigation of Sri Lankan Male Consumers Cover

Religious Orientation and Alcohol Purchase Intention: an Empirical Investigation of Sri Lankan Male Consumers

Vidyodaya Journal of Management
Volume 6 (2020): Issue 2
By:  and    
Open Access
|Dec 2020
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Journal eISSN: 2448-9344
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Language: English
Page range: 53 - 72
Published on: Dec 30, 2020
Published by: Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
In partnership with: Paradigm Publishing Services
Keywords:
Alcohol,
Extrinsic religious orientation,
Intrinsic religious orientation,
Purchase intention,
Religious orientation

© 2020 B. T. K. Chathuranga, D. T. Rathnayake, published by Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
This work is licensed under the Creative Commons License.

Volume 6 (2020): Issue 2
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