Sensing Coffee: The Impact of Multisensory Branding on Customer Loyalty in Coffee Shops and the Mediating Role of Word of Mouth
Journal eISSN: 2792-1093
Language: English
Page range: 156 - 177
Published on: Aug 14, 2026
Published by: Open University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2026 J. M. I. U. Jayasundara, Imali Fernando, published by Open University of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.