The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Editorial
Frank Germann
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.
Eurasian Geophytes: A Review
Sibel Day
A One-Year Retrospective Observational Study of an Occupational Medicine Outpatient Clinic in a City Hospital
Yusuf Samir Hasanli
Global, Regional, and National Burden of COPD Among Women from 1990 to 2021 and Projections to 2050: A Systematic Analysis for the Global Burden of Disease Study 2021
Shiyu Hu, Hao Chen, Jiaye Wang, Ye Zhang, Chengshui Chen, Ye Zhang, Wenyu Chen