Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Editorial
Frank Germann
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
The Burden and Trends of Degenerative Mitral Valve Disease at the Global, Regional, and National Levels From 1990 to 2021, With Projections to 2035
Qiang Li, Yifan Yang, Zhi-Nan Lu, Xunan Guo, Xinmin Liu, Zhengming Jiang, Wenhui Wu, Chengqian Yin, Jianxin Li, Xiangfeng Lu, Guangyuan Song
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.