Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Editorial
Frank Germann
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
The Burden and Trends of Degenerative Mitral Valve Disease at the Global, Regional, and National Levels From 1990 to 2021, With Projections to 2035
Qiang Li, Yifan Yang, Zhi-Nan Lu, Xunan Guo, Xinmin Liu, Zhengming Jiang, Wenhui Wu, Chengqian Yin, Jianxin Li, Xiangfeng Lu, Guangyuan Song
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.
Eurasian Geophytes: A Review
Sibel Day
A One-Year Retrospective Observational Study of an Occupational Medicine Outpatient Clinic in a City Hospital
Yusuf Samir Hasanli
Global, Regional, and National Burden of COPD Among Women from 1990 to 2021 and Projections to 2050: A Systematic Analysis for the Global Burden of Disease Study 2021
Shiyu Hu, Hao Chen, Jiaye Wang, Ye Zhang, Chengshui Chen, Ye Zhang, Wenyu Chen