(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Editorial
Frank Germann
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
iWEEMS: Interactive Word Embeddings for Early Modern Science
Vojtěch Kaše, Jana Švadlenková, Jan Tvrz, Georgiana Hedesan, Petr Pavlas
Air–Noise Pollution Linkages: Testing Innovative Community‑Based Adaptation and Mitigation Strategies in Kenya
Manasi Kumar, Ngongang Wandji Danube, Vincent Nyongesa, Lucas Kalama, Carol Ngunu, Hassan Leli, Albert Tele, Edith Apondi, Josphat Asande, Osman Warfa, Ayub Macharia, Beatrice Madeghe, Obadia Yator, Darius Nyamai, Philip Osano