Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Editorial
Frank Germann
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
Angioleiomyoma: How to Suggest the Diagnosis on Imaging?
Elena Enriquez, Filip M. Vanhoenacker
iWEEMS: Interactive Word Embeddings for Early Modern Science
Vojtěch Kaše, Jana Švadlenková, Jan Tvrz, Georgiana Hedesan, Petr Pavlas
From Genes to Algorithms: Navigating the Biotechnology Data Revolution
Pankaj Bhambri, Sandeep Kautish, Yogita Gupta
AI-Based Statistical Modeling for Road Traffic Surveillance and Monitoring
Jay Kumar Pandey, Mritunjay Rai, Faizan Ahmad