Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Editorial
Frank Germann
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
iWEEMS: Interactive Word Embeddings for Early Modern Science
Vojtěch Kaše, Jana Švadlenková, Jan Tvrz, Georgiana Hedesan, Petr Pavlas
Angioleiomyoma: How to Suggest the Diagnosis on Imaging?
Elena Enriquez, Filip M. Vanhoenacker
AI-Based Statistical Modeling for Road Traffic Surveillance and Monitoring
Jay Kumar Pandey, Mritunjay Rai, Faizan Ahmad
From Genes to Algorithms: Navigating the Biotechnology Data Revolution
Pankaj Bhambri, Sandeep Kautish, Yogita Gupta
A comparison of transcatheter aortic valve prosthesis platforms: Myval, Sapien, and Evolut in severe symptomatic aortic stenosis and low-moderate risk patients
Matjaz Bunc, Klemen Steblovnik, Simon Terseglav, Jana Ambrozic, Mojca Bervar, Ljupka Dimitrovska, Miha Cercek, Ana Kovac, Patricija Pleskovic, Polonca Kogoj, Zlatko Fras, Miha Sustersic, Bojan Vrtovec
Names with /i/ Suit Positive Faces: The Naming Paradigm
Anita Körner, Larissa Röth, Ralf Rummer