Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Editorial
Frank Germann
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
iWEEMS: Interactive Word Embeddings for Early Modern Science
Vojtěch Kaše, Jana Švadlenková, Jan Tvrz, Georgiana Hedesan, Petr Pavlas
Angioleiomyoma: How to Suggest the Diagnosis on Imaging?
Elena Enriquez, Filip M. Vanhoenacker
AI-Based Statistical Modeling for Road Traffic Surveillance and Monitoring
Jay Kumar Pandey, Mritunjay Rai, Faizan Ahmad
From Genes to Algorithms: Navigating the Biotechnology Data Revolution
Pankaj Bhambri, Sandeep Kautish, Yogita Gupta
Surveillance of a PLOD gene variant linked to fragile foal syndrome in Silesian horses in Poland: implications for genetic monitoring and breeding strategies
Monika Stefaniuk-Szmukier, Aleksandra Błaszczak, Bogusława Długosz, Adrianna Musiał, Katarzyna Ropka-Molik
A comparison of transcatheter aortic valve prosthesis platforms: Myval, Sapien, and Evolut in severe symptomatic aortic stenosis and low-moderate risk patients
Matjaz Bunc, Klemen Steblovnik, Simon Terseglav, Jana Ambrozic, Mojca Bervar, Ljupka Dimitrovska, Miha Cercek, Ana Kovac, Patricija Pleskovic, Polonca Kogoj, Zlatko Fras, Miha Sustersic, Bojan Vrtovec