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Subject:
Key competences in scholarly research
Volume 44 (2022): Issue 2 (June 2022)
Issue

Volume 44 (2022): Issue 2 (June 2022)

The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Article

The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach

Pluta-Olearnik, Mirosława, Szulga, Patrycja
A Systems Approach to the Development of Educational Standards for Fostering Personal Values
Article

A Systems Approach to the Development of Educational Standards for Fostering Personal Values

Shulhina, Liudmyla, Dąbrowska, Anna
Testing Polish Secondary-School Students’ Written Social Communication Competence Based on a Timed Composition Task
Article

Testing Polish Secondary-School Students’ Written Social Communication Competence Based on a Timed Composition Task

Gołata, Krzysztof
Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy
Article

Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy

Baruk, Jerzy
Brand as a Customer Value Driver: Relationships with Customer Engagement
Article

Brand as a Customer Value Driver: Relationships with Customer Engagement

Maciejewski, Grzegorz, Krowicki, Piotr
Volume 43 (2022): Issue 1 (March 2022)
Issue

Volume 43 (2022): Issue 1 (March 2022)

Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise
Article

Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise

Kordasiewicz, Joanna
Knowledge and Entrepreneurial Skills in the Startup Ecosystem — The Case of Georgia
Article

Knowledge and Entrepreneurial Skills in the Startup Ecosystem — The Case of Georgia

Shonia, Devi, Trzmielak, Dariusz M., Abramidze, Tamar
Application of the Design Thinking Method in Customer Experience Management
Article

Application of the Design Thinking Method in Customer Experience Management

Prorok, Michał, Kosicka, Izabela
A Survey on Polish Consumers’ Perceptions of Meat Produced from Stem Cells in Vitro
Article

A Survey on Polish Consumers’ Perceptions of Meat Produced from Stem Cells in Vitro

Popek, Stanislaw, Pachołek, Bogdan
A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging
Article

A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging

Majcher, Sylwia