The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Pluta-Olearnik, Mirosława, Szulga, Patrycja
Volume 44 (2022): Issue 2 (June 2022)
Brand as a Customer Value Driver: Relationships with Customer Engagement
Maciejewski, Grzegorz, Krowicki, Piotr
Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise
Kordasiewicz, Joanna
A Systems Approach to the Development of Educational Standards for Fostering Personal Values
Shulhina, Liudmyla, Dąbrowska, Anna
Testing Polish Secondary-School Students’ Written Social Communication Competence Based on a Timed Composition Task
Gołata, Krzysztof
Volume 43 (2022): Issue 1 (March 2022)
Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy
Baruk, Jerzy
Zero Identity — The New Cybersecurity Paradigm
Ronhaar, Wayne, Zehner, William Bradley, Langhorne, Robert
A Survey on Polish Consumers’ Perceptions of Meat Produced from Stem Cells in Vitro
Popek, Stanislaw, Pachołek, Bogdan
Application of the Design Thinking Method in Customer Experience Management
Prorok, Michał, Kosicka, Izabela
Knowledge and Entrepreneurial Skills in the Startup Ecosystem — The Case of Georgia
Shonia, Devi, Trzmielak, Dariusz M., Abramidze, Tamar