Editorial
Germann, Frank
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Whitler, Kimberly A.
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Fachkräftemangel und Kartellabsprachen: Eine Analyse am Beispiel der Wasserstoffwirtschaft
Paha, Johannes, Siebert, Wiebke
Tabaksteuer: Einnahmepotenziale ausschöpfen
Steidl, Florian
Arbeitsmarkt im Wandel: Polarisierung, Fachkräfteengpässe und Labour Hoarding
Kroeger, Thilo, Runschke, Benedikt, Simon, Lenard
Gründungsförderung: WIN-Initiative – Mehr als nur Geld
Hottenrott, Hanna