The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Whitler, Kimberly A.
Driven by Marketing: Thriving for Over 300 Years
Nolet, Carolus
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Buder, Fabian, Di Napoli, Stefano, Gasser, Florian
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Gründungsförderung: WIN-Initiative – Mehr als nur Geld
Hottenrott, Hanna
Konjunkturschlaglicht: Lohnt für Unternehmen eine Teilnahme am Weltwirschaftsforum?
Fuchs, Andreas, Leue, Sebastian
Dynamik statt Stillstand: Arbeitsmarktinstitutionen als Schlüssel für Wachstum
Fuchs-Schündeln, Nicola, Schoefer, Benjamin
Zehn Jahre Tarifeinheitsgesetz: eine Bilanz
Lesch, Hagen