Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
Editorial
Frank Germann
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.
Eurasian Geophytes: A Review
Sibel Day