Dysfunctional Customer Behaviour — Bibliometric Analysis
Błoński, Krzysztof
How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets
Rutkowski, Ireneusz P.
The Greening of Consumption: Challenges for Consumers and Businesses
Dąbrowska, Anna, Jurowczyk, Paweł, Ozimek, Irena
Volume 45 (2022): Issue 3 (October 2022)
Selected Aspects of Innovative Activity of Polish Enterprises in 2016–2020
Bobola, Agnieszka, Ozimek, Irena, Pomianek, Iwona, Rakowska, Joanna
Women as Leaders of Organising Running Events Teams
Waśkowski, Zygmunt
Interface of Organisational Ageing and Organisational Ecology Theory
Vargas-Hernández, José G., Rakowska, Joanna, Vargas-González, M. C. Omar C.
Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic
Tworzydło, Dariusz, Szuba, Przemysław
Young Consumers Towards Smart Homes
Kolny, Beata
Volume 44 (2022): Issue 2 (June 2022)
Political and Legal Conditions of Marketing Activity of Businesses in the European Market
Komor, Marcin
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Pluta-Olearnik, Mirosława, Szulga, Patrycja