(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Ebbes, Peter
Driven by Marketing: Thriving for Over 300 Years
Nolet, Carolus
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Buder, Fabian, Di Napoli, Stefano, Gasser, Florian
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Moderne synergetische Industriepolitik und der EuroStack
Timmers, Paul, Oldenburg, Derk, Serentschy, Georg
Die Auswirkungen der KI auf Österreichs Wirtschaft
Koch, Philipp, Graf, Nikolaus
Die Bedeutung von Online-Plattformen für Märkte und Unternehmen
Peneder, Michael, Bilek-Steindl, Sandra, Bärenthaler-Sieber, Susanne, Bock-Schappelwein, Julia, Charos, Alexandros
Zur Handelsabhängigkeit Europas und Österreichs von China
Wende, Adrian, Ertl, Martin, Weyerstraß, Klaus