Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
Editorial
Germann, Frank
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Buder, Fabian, Di Napoli, Stefano, Gasser, Florian
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
US-Zolleskalation: Hintergründe und Auswirkungen
Stehrer, Robert, Reiter, Oliver
Moderne Industriepolitik: Zwischen Wettbewerbsfähigkeit, Innovation und Resilienz
Filip, Katharina
Moderne synergetische Industriepolitik und der EuroStack
Timmers, Paul, Oldenburg, Derk, Serentschy, Georg
Die Bedeutung von Online-Plattformen für Märkte und Unternehmen
Peneder, Michael, Bilek-Steindl, Sandra, Bärenthaler-Sieber, Susanne, Bock-Schappelwein, Julia, Charos, Alexandros