The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Ebbes, Peter
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Hohenberg, Sebastian
Editorial
Germann, Frank
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Moderne synergetische Industriepolitik und der EuroStack
Timmers, Paul, Oldenburg, Derk, Serentschy, Georg
Brüssel vs. Berlin: Wie die EU-Fiskalregeln und die Schuldenbremse die Fiskalpolitik herausfordern
Kolmer, Simon, Schmitz, Sebastian
Fachkräftemangel und Kartellabsprachen: Eine Analyse am Beispiel der Wasserstoffwirtschaft
Paha, Johannes, Siebert, Wiebke
Zwölf-Punkte-Kompass zur Überwindung der deutschen Wachstumsschwäche
Dany-Knedlik, Geraldine, Holtemöller, Oliver, Kooths, Stefan, Schmidt, Torsten, Wollmershäuser, Timo