(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Ebbes, Peter
Editorial
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Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
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The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
US-Zolleskalation: Hintergründe und Auswirkungen
Stehrer, Robert, Reiter, Oliver
Wettbewerbsfähigkeit – die EU-Agenda
Vogel, Lukas
Moderne Industriepolitik: Zwischen Wettbewerbsfähigkeit, Innovation und Resilienz
Filip, Katharina
Spieleentwicklung und Serious Games in Österreich
Koller, Wolfgang