Applying Mythical Belief to Product Marketing in Thailand
Sansanee Krajangchom, Thitinadda Chinachan, Pachernwaat Srichai
Volume 16 (2025): Issue 2 (December 2025)
Sustainability in digital transformation: towards an integrated framework
Damian Ciachorowski, Anna Maria Lis, Elem Miranda
Impact of AI capability, digital strategy, and digital maturity on organisational performance
Anna Kwiotkowska
Volume 44 (2025): Issue 2 (December 2025)
Industry 4.0, Business Process Management, and Lean Six Sigma for Achieving Business Excellence through Operational Excellence
Prasad Patil, B. K. R. Naik, Rajeev Dwivedi, Adilson Carlos Yoshikuni
Deconstructing Narratives of Belonging and Otherness Among Steppe Ukraine Villagers: Place, Space, Language, and Historical Consciousness
Oleksandr Pankieiev
Editorial Impressions: Rural Rebellion and Reclaiming Dreams
Art Leete
Witnessing the Big Grey Man on the Scottish Peaks: Interpretations and Engagement with the Environment of the Mountain Summits
Michele Tita
Satellite Systems as an Advancement of Smart Borders in European Union Border Management
Anna Szachoń-Pszenny
AI-Driven Personalisation and Customer Engagement in Social Commerce: Evidence from Kosovo
Adelina Emini, Hrvoje Budić, Igor Klopotan
Book Review: Paganism Persisting: A History of European Paganisms Since Antiquity
Eglė Aleknaitė-Škarubskė