The Use of Marketing Indicators in Poland — Towards Evidence-Based Management
Kozielski, Robert, Wilczewska, Donata
The Effect of Information Communication Technology Readiness and Knowledge Management on Entrepreneurial Strategic Orientation and its Implications on Firm Performance
Jayanagara, Oscar, Chen, Kelly Azaryas
Volume 47 (2023): Issue 1 (March 2023)
Audit Report Timeliness Before and During the COVID-19 Pandemic: Evidence from the Market Reaction
Yen, Jesslyn, Herusetya, Antonius
Impact of the covid-19 pandemic on the activities and implementation of polish research institutes and their statutory activities in 2020–2021
Barcikowska, Renata
The innovative potential of scientific and research units in the process of entrepreneurial discovery — examples from selected eu regions
Bednarczyk, Gabriel, Trzmielak, Dariusz M.
Reception of the Marketing Communication Function in the Light of Enterprise Research
Wiktor, Jan W.
The universities and business cooperation — a look from the caucasus countries
Shonia, Devi, Trzmielak, Dariusz M.
Omnichannel environment — phenomena, processes and the directions of change
Bogdan, Gregor, Gotwald, Beata
Areas of influence in influencer marketing. To what extent is the communication under brand control?
Łaszkiewicz, Anna
The use of content marketing on the websites of dairy companies
Strzębicki, Dariusz