Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices
Kolny, Beata
Marketing in the Context of Organisational Market Resilience
Kozielski, Robert
The Use of Marketing Indicators in Poland — Towards Evidence-Based Management
Kozielski, Robert, Wilczewska, Donata
Volume 47 (2023): Issue 1 (March 2023)
Reception of the Marketing Communication Function in the Light of Enterprise Research
Wiktor, Jan W.
Areas of influence in influencer marketing. To what extent is the communication under brand control?
Łaszkiewicz, Anna
The innovative potential of scientific and research units in the process of entrepreneurial discovery — examples from selected eu regions
Bednarczyk, Gabriel, Trzmielak, Dariusz M.
The use of content marketing on the websites of dairy companies
Strzębicki, Dariusz
The universities and business cooperation — a look from the caucasus countries
Shonia, Devi, Trzmielak, Dariusz M.
Omnichannel environment — phenomena, processes and the directions of change
Bogdan, Gregor, Gotwald, Beata
Volume 46 (2022): Issue 4 (December 2022)
Impact of the covid-19 pandemic on the activities and implementation of polish research institutes and their statutory activities in 2020–2021
Barcikowska, Renata