(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Editorial
Frank Germann
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Angioleiomyoma: How to Suggest the Diagnosis on Imaging?
Elena Enriquez, Filip M. Vanhoenacker
iWEEMS: Interactive Word Embeddings for Early Modern Science
Vojtěch Kaše, Jana Švadlenková, Jan Tvrz, Georgiana Hedesan, Petr Pavlas