Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Editorial
Frank Germann
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Air–Noise Pollution Linkages: Testing Innovative Community‑Based Adaptation and Mitigation Strategies in Kenya
Manasi Kumar, Ngongang Wandji Danube, Vincent Nyongesa, Lucas Kalama, Carol Ngunu, Hassan Leli, Albert Tele, Edith Apondi, Josphat Asande, Osman Warfa, Ayub Macharia, Beatrice Madeghe, Obadia Yator, Darius Nyamai, Philip Osano
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.
Eurasian Geophytes: A Review
Sibel Day