Driven by Marketing: Thriving for Over 300 Years
Carolus Nolet
Gradient Pre-Emphasis Calibration
Daniel Gogola, Andrej Krafčík, Pavol Szomolányi
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Sebastian Hohenberg
Marketing as a Silo-Breaker: How to Turn Organizational Constraints into Opportunities for Strategic Influence
Fabian Buder, Stefano Di Napoli, Florian Gasser
Aspirations in Marketing? Pick the Right Company!
Leigh McAlister
Editorial
Frank Germann
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Kevin Hartman
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Frank Germann
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Peter Ebbes
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Kimberly A. Whitler
Exploring Conflict within South Asian Literature through a Technological Perspective
Hemachandran K., Raul V Rodriguez, Antarleena Basu, Subrata Kumar Das, Thangam A.
Eurasian Geophytes: A Review
Sibel Day