The Significance of Direct Contacts in the Process of Building Relations with Student Candidates
Mruk-Tomczak, Dobrosława
Conditions and Directions of Marketing Activities in Polish Research Institutes
Maślanka, Marlena Elżbieta
Science–Business Relations in the Opinion of University Employees. Expectations Versus Reality
Jacuński, Michał
The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research
Tworzydło, Dariusz, Szuba, Przemysław
The use of Social Media by Young Consumers in Purchasing Processes
Stachowiak-Krzyżan, Magda
Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland
Proszowska, Anita
The Possibility of Overcoming Barriers in International Cooperation in the Area of R&D from the Point of View of a Research Unit, Based on the Example of the Institute of Aviation
Wyka, Sylwester
Influencers as Support for Public Relations Campaigns
Tworzydło, Dariusz, Życzyński, Norbert, Wajda, Marek
E-Marketing Campaign for a University. Case Study
Tarczydło, Beata, Miłoń, Joanna
Volume 31 (2019): Issue 1 (March 2019)
Determinants of Student Governments’ Promotional Activity
Bryk, Justyna, Gębarowski, Marcin
Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital
Adamska, Małgorzata