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Key competences in scholarly research
Debatable Issues of Personal Values in the Context of Harmonization of Educational Standards of Ukraine and the EU
Article

Debatable Issues of Personal Values in the Context of Harmonization of Educational Standards of Ukraine and the EU

Shulhina, Liudmyla, Zhaldak, Hanna
The Influence of Competence Potential of Changes in Higher Education on the Training of Specialists for Entrepreneurship
Article

The Influence of Competence Potential of Changes in Higher Education on the Training of Specialists for Entrepreneurship

Vnukova, Nataliya, Achkasova, Svitlana, Us, Maryna, Pyvovarov, Vasyl
Managing Instruments of the Future
Article

Managing Instruments of the Future

Yudina, Nataliya
The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)
Article

The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)

Mazurek-Łopacińska, Krystyna
Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims
Article

Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims

Gutkowska, Krystyna, Czarnecki, Jacek
The Volume and Dynamics of Domestic Expenditures on Research and Development in the European Union
Article

The Volume and Dynamics of Domestic Expenditures on Research and Development in the European Union

Baruk, Jerzy
Preliminary Research of Information Overload from Information Search and Information Follow
Article

Preliminary Research of Information Overload from Information Search and Information Follow

He, Tingting
Volume 38 (2020): Issue 4 (December 2020)
Issue

Volume 38 (2020): Issue 4 (December 2020)

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications
Article

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications

Jasiulewicz, Anna, Waśkowski, Zygmunt
Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums
Article

Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums

Śmiałowicz, Katarzyna
Groups on Facebook as a Marketing Tool
Article

Groups on Facebook as a Marketing Tool

Lupa-Wójcik, Iwona
Google Ads Campaigns in Promotional Activities of Theaters
Article

Google Ads Campaigns in Promotional Activities of Theaters

Szymański, Grzegorz