From Idea to Impact: The Role of Artificial Intelligence in the Transformation of Business Models
FIGURA, Marcel, JURACKA, Denis, IMPPOLA, Jorma
Volume 13 (2025): Issue 2 (June 2025)
The Impact of Peace Marketing on Customer Well-Being: Insights from Zain Iraq Telecommunications
ALKHAZRAJE, Mohammed Edan
Review of Dynamic Structural Equation Models for Real-Time Consumer Behaviour: Methodological Advances and Applications Insights
MAGASI, Chacha
Waste Management Research in Sri Lanka: Exploring Trends, Identifying Gaps, and Gaining Key Insights Through Bibliometric Analysis
TENNAKOON, Subhasinghe Manchanayake Appuhamilage Vishwanath Sandeepa, UDAYANTHA, Upasaka Lekamalage Ishan, WATTEGAMA, Wattegama Gedara Erandi Jinadari
Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges
IONIȚĂ, Cristiana-Georgiana, LEOVARIDIS, Cristina, POPESCU, Gabriela
Dynamic Skills for Achieving Profitability and Long-term Sustainability of Start-up MSMEs
ISRAEL, Baraka, RUTAINURWA, Veneranda
An Inside-out Model of Retail SME Brand Orientation for an Emerging Market
WIID, Johannes, CANT, Michael, SENOOANE, Belinda
Volume 13 (2025): Issue 1 (March 2025)
The Management of Organizational Culture in the Quiet Quitting Phenomenon in Romanian Companies
Rugiubei, Radu, Cruceanu, Sabina
The Influence of Intrapreneurial Behavior on Task and Contextual Performance of Employees in Healthcare Marketing Organizations: A LISREL Multigroup Modelling Study
Oamen, Theophilus, Lawal, Banjo
Empowerment, Motivation, and Training: Key Drivers of Employee Performance in Information Technology Sector
Lama, Padam Bahadur, Sigdel, Smriti