The Use of Video Marketing in the Communication Strategy of Business Universities
Pluta-Olearnik, Mirosława, Hasiak, Alisa
The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food
Łopacińska, Karolina
Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland
Nowotarska-Romaniak, Beata, Szczepanik, Sonia
Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland
Ankiel, Magdalena, Kuczyńska, Anna
Factors Determining Promotional and Image-Building Activities of Vocational Schools
Widelska, Urszula
The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty
Sojkin, Bogdan, Bartkowiak, Paweł, Michalak, Szymon
Volume 54 (2024): Issue 4 (December 2024)
Determinants of Young Polish Consumers’ Food Product Purchases
Ozimek, Irena, Szlachciuk, Julita, Kulykovets, Olena, Dąbrowska, Anna
Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective
Kucharska, Barbara, Malinowska, Mirosława
Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)
Pacut, Mirosław
Corporate Social Responsibility in the Missions and Visions of Research Institutes
Szulc, Urszula, Bugaj, Justyna
Sustainable Development of Corporations: Theory Evolution and Practical Implementation
Shulhina, Liudmyla, Dong, Qiao