The scientific event – a visibility factor for the university brand
Pop, Nicolae Al., Ott, Cristina-Maria, Simion-Danicescu, Daniela, Todea, Steluța
The adoption of the metaverse concepts in Romania
Chinie, Cătălina, Oancea, Marian, Todea, Steluta
Millennials between consumer ethnocentrism and attitudes towards local campaigns
Stamule, Stere, Todea, Steluța
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)
Pop, Nicolae Alexandru, Todea, Steluța