The role of celebrities for the image of endorsed products
Opris, Adriana, Pelau, Corina, Lazar, Laura
Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis
Pelău, Corina, Ene, Irina
Consumers’ perception on the use of cognitive computing
Pelau, Corina, Barbul, Maria
Calculation of the differences of attitude and behavior of two generations with the Euclidian-metric
Serban, Daniela, Pelau, Corina, Chinie, Alexandra Catalina
Big-Data and Consumer Profiles – The hidden traps of data collection on social media networks
Pelau, Corina, Stanescu, Mihaela, Serban, Daniela
The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends
Kondort, Giulia, Pelau, Corina, Gati, Mirko, Ciofu, Ioana
The Role of Attachment in Improving Consumer-AI Interactions
Pelau, Corina, Volkmann, Christine, Barbul, Maria, Bojescu, Irina
Interactive AI is Smarter! The Role of AI Interactivity on Information Quality and Credibility in Times of Conflict
Niculescu, Miruna, Bojescu, Irina, Barbul, Maria, Pelau, Corina
Augmented and Virtual Reality in Retail: A Bibliometric Analysis
Dragomir, Helmut, Pelau, Corina, Gati, Mirko
Feelings, Functions, Familiarity: A Bibliometric Analysis of Psychological Ownership in Human-AI Interactions
Ciofu, Ioana-Alexandra, Pelau, Corina, Kondort, Giulia, Caraiani, Cristian