Qualitative-environmental aspects of products improvement in SMEs from V4 countries
Siwiec, Dominika, Pacana, Andrzej, Gavurová, Beáta, Ključnikov, Aleksandr, Nagy, Szabolcs
Technology acceptance model in e-commerce segment
Fedorko, Igor, Bacik, Radovan, Gavurova, Beata
Factors of communication mix on social media and their role in forming customer experience and brand image
Bacik, Radovan, Fedorko, Richard, Nastisin, Ludovit, Gavurova, Beata
Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis
Gavurova, Beata, Cepel, Martin, Belas, Jaroslav, Dvorsky, Jan