Virtual reality as a tool for promoting reading via enhanced narrative absorption and empathy

Reading fiction is beneficial for various social skills, although reading has become less and less popular with younger generations. This study investigated whether reading a chapter of a fictional story in virtual reality (VR) can make the reading experience more appealing and increase intention to read the story further. A between-subject experiment (N = 83) was conducted to compare the effect of a printed book and a VR reading environment on narrative absorption, empathy with fictional characters, and intention to read. The results show that VR enhances intention to read, via a serial mediation of transportation into the story world and affective empathy. These findings indicate that VR can be effectively exploited for promoting reading.