Emotion and transportation into fact and fiction

“Transportation into a narrative world” is a psychological mechanism through which narrative communication can affect beliefs (Green & Brock, 2000). Transportation, or psychological immersion into a story, entails imagery, emotionality, and attentional focus. Two studies (N = 92 and 126) suggested that when readers’ pre-reading emotional states match the emotional tone of a narrative, transportation into that narrative is increased. Low-arousal positive emotions (contentedness, thoughtful) also increase transportation. Transportation is also associated with greater story-consistent emotional response, even if the emotions evoked by the ending of the story are different from the emotional tone at the start of the story (and readers’ pre-reading emotions). Furthermore, labeling a narrative as fact versus fiction does not affect the intensity of emotional response.