Have a personal or library account? Click to login
Examining Changes in Brand Preferences During Crisis: The Case of Ukraine Cover

Examining Changes in Brand Preferences During Crisis: The Case of Ukraine

Acta academica karviniensia
Volume 24 (2024): Issue 2 (December 2024)
By: Anastasiia Lukianenko  
Open Access
|Feb 2025

Authors

Anastasiia Lukianenko

lukianenko@utb.cz

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
DOI: https://doi.org/10.25142/aak.2024.009 | Journal eISSN: 2533-7610 | Journal ISSN: 1212-415X
Journal RSS Feed
Language: English
Page range: 28 - 41
Published on: Feb 19, 2025
Published by: Silesian University in Opava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer behaviour,
crisis,
ethnocentrism,
local brands,
Ukrainian economy
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Industries,
Small and medium-sized companies (SMU), small businesses, startups,
Social sciences,
Sociology,
Sociology of family, youth, and aging

© 2025 Anastasiia Lukianenko, published by Silesian University in Opava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 24 (2024): Issue 2 (December 2024)Next article