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        <title>Communication Cultures in Africa Feed</title>
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            <title><![CDATA[Editor's Note]]></title>
            <link>https://reference-global.com/article/10.21039/cca.96</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[It has taken a while, but here we are, back with another volume of articles on some communication cultures from the African context. The volume comes at an opportune time, as developments in the mediascape present pressing challenges for both the academy and the media and communication industries. The digitalisation of media operations is one of such. This is important for its far- reaching changes to how media and communication are construed, namely, the dissemination and reception of messages. These call for new skills, revisions to the curriculum, a review of audience behaviours, and strategies to engage audiences in meaningful ways that will foster the required changes in social life and policies to undergird them. You will find the papers in this volume address these issues.]]></description>
            <category>ARTICLE</category>
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            <title><![CDATA[Ethical challenges in contemporary journalism pedagogy: Assessing the resonance of curriculum in training ethical journalists]]></title>
            <link>https://reference-global.com/article/10.21039/cca.90</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[An assumption that can be made is that ethical considerations and regulations typically chase after innovations. This catch-up between innovation and ethical frameworks for them to function in is also featured in the media; for instance, while the first mass media was introduced in the 1600s, it was not until the 1920s that the first ever set of media ethics codes was introduced. There are several implications of this, not just for media practice but also for the pedagogy that contributes towards the skilling and tooling of professionals in the practice. There is a gap between theory and practice in media. The dynamism of the media ecosystem and the technologies that have transformed the industry lends some credence to the assumption that there is a high likelihood that the gap in ethics does not just exist in the industry but also in town-and-gown conversations. It is the extent to which this gap exists (or not) in the media and journalism curriculum of Nigerian universities, the implications of this for professional practice, and recommendations for the present and future of media and journalism practice that this study intends to explore. Through the multiple-case study method, this study investigates the relationship between media and journalism schools in Nigeria’s conceptualisation and implementation of ethics curricula and the perceived extent to which they are preparing to address pressing praxis problems in the media industry, especially given the prevailing digitalization of the operating environment and rise of technologies like artificial intelligence. It adopted a comprehensive data collection strategy, including document analysis of course materials from selected Nigerian media and journalism schools, and in-depth interviews with media ethics professors and senior to executive-level media professionals from newspapers and broadcasting organisations in Lagos, Nigeria. Data analysis revealed three key themes: ethics curricula inefficiencies exposed by contemporary operating environment, systemic maladaptiveness as obstacle to pedagogical adaptability, and collaboration approach to develop responsive pedagogy. In response to these identified themes, the study recommends a holistic and adaptive approach to media ethics teaching, informed by contributions by the industry, with a good example being the use of blended, case-based learning reflective of the moral uncertainty and the gravitas that contemporary journalists face rather than just standardised teaching. 
Key words: contemporary ethical challenges, media and journalism, pedagogy, curriculum adaptability]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Experiences of Cultural Influence on Clinician-Patient Communication in General Hospitals in Benue State, Nigeria]]></title>
            <link>https://reference-global.com/article/10.21039/cca.87</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[The cultural context of the physical environment in which clinician-patient communication takes place often exerts significant influence on its behaviour and outcome. In this study, the researchers investigated the cultural beliefs and practices influencing clinician-patient communication in the multiethnic geographical context of Benue State, Central Nigeria. The study is mixed methods involving personal survey ad in-depth interview, based on experiences of 372 patients and 67 clinicians in 21 of the 23 General Hospitals (GHs) in the State. The analysis guided by Purnell’s model shows patients’ strong beliefs in the superiority of traditional healers and prayers over hospital care for many health conditions. Also, patriarchal ideologies, taboos, myths, and the dominant use of English or Pidgin English further constitutes serious cultural beliefs and practices that are negatively influencing clinical interactions. Further analysis using cognitive dissonance theory linked the prevalent cultural beliefs and practices in the region to belief-disconfirmation dissonance in clinical interactions, with high tendencies among patients to reject clinical advice. Researchers suggest integration of culturally congruent, patient-centred communication models into care delivery policies to enhance patient trust, reduce dissonance, improve clinician-patient communication effectiveness, strengthen relationships between hospitals and communities, and ultimately enhance healthcare accessibility and improved quality of care.]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[‘“Good morning, good morning” does not kill the old lady.’The charm and complexity of greeting in Kwahu, Ghana: Experiences of an anthropologist]]></title>
            <link>https://reference-global.com/article/10.21039/cca.94</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[ 
An anthropologist looks back on his personal experiences of greeting as a form of communication in a rural town in Ghana. The fieldwork observations took place over a long period, from 1969 until 2015. Greetings are daily performances of cultural competence, hierarchy and relationship. They are also signals of respect, politeness and reciprocity, and provide opportunities for playfulness as well as social and communal engagement and relationships. These qualities constitute their charm. But greetings can also become covert or open requests for money, inquisitive questions or a time-consuming nuisance when they are overdone or used to test the anthropological foreigner. Greeting – finally – is a ritual, sometimes brief, sometimes lengthy, in which words and gestures often serve another purpose than their literal and observable appearance suggests. But this essay is most of all a reflection on how greeting affects the position of the ethnographer. Three interwoven themes constitute the objectives of this essay: (1) adding an ethnographic context of greeting to existing linguistic accounts; (2) highlighting hidden shifts of meaning in greeting habits; (3) presenting and analysing the role of greeting in anthropological fieldwork. ]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Hausa Political Music and Political Engagements on Social Media during Nigeria’s 2023 General Elections]]></title>
            <link>https://reference-global.com/article/10.21039/cca.91</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[The use of Hausa political music has become a key feature during electioneering campaigns in
northern parts of Nigeria. This paper examines how Hausa political music were used for political engagement during Nigeria’s general election 2023. The paper specifically focuses on the social media trend of engaging users to promote political participation through Hausa political music. The Democratic Participant Media Theory was applied as theoretical framework to explain the trends of political engagement with voters through messages in the Hausa political music. Methodologically, the study utilised in-depth interview with the composers of Hausa political music to ascertain the trends of political engagement with social media through Hausa political music. The findings reveal that one of the trend of political engagement through Hausa political music is the performance challenge. The performance challenge provide avenue for the social media users who are potential voters to submit entries of video performance. The social media users mime the lyrical renditions of Hausa political music and upload on Tiktok and Instagram by tagging the composer and judges. The study concludes that Hausa political music has become a modern trend especially in the digital age where people find social media platforms as avenue for entertainment, political and civic engagement. The 2023 election has demonstrated the significance of Hausa political music in fostering democracy and political engagements.]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Assessing the integration of cultural components in the interventions for prevention of adolescent&nbsp;pregnancy: A scoping review]]></title>
            <link>https://reference-global.com/article/10.21039/cca.88</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Adolescent pregnancy remains a significant public health concern in many African countries, despite the implementation of various interventions. This scoping review aimed to assess whether integrating cultural components into adolescent pregnancy prevention strategies leads to more favourable outcomes. The study followed the methodological framework proposed by Arksey and O’Malley, which involved defining the research question, identifying, screening, and selecting relevant literature, followed by data extraction and synthesis. A comprehensive search was conducted across multiple databases, including Google Scholar, EBSCOhost, APA PsycInfo, MEDLINE, CINAHL, and Africa-Wide Information. The search yielded 13 relevant studies published between 2010 and 2023. These studies were analysed thematically, revealing three key themes: Theatre (including drama, skits, and poems), Music (songs and dance), and Storytelling. The findings suggest that incorporating cultural elements into interventions enhances their relevance and acceptability among adolescents, while also strengthening stakeholder engagement and collaboration. Cultural methods were effective in communicating sensitive information, encouraging behaviour change, and fostering resilience among young people. The study concludes that integrating cultural components can significantly improve the effectiveness of adolescent pregnancy prevention strategies and promote a collaborative environment conducive to successful and sustainable outcomes]]></description>
            <category>ARTICLE</category>
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            <title><![CDATA[Performance as Spiritual Conjuring: Exploring Influences of Alárinjó Theatrical Art in the Works of Taiwo Ajai-Lycett.]]></title>
            <link>https://reference-global.com/article/10.21039/cca.93</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[Taiwo Ajai-Lycett, Nigerian-British actress of stage and screen, stands as a compelling contemporary figure whose work bears the imprints of this indigenous theatrical heritage. Her praxis is shaped by the “disguise” and culture-custodian legacies of the Alárìnjó theatre., blended with the Western performance styles of Konstantin Stanislavski, Lee Strasberg, Bertolt Brecht, and Sanford Meisner. Through her, we can conceptualise Alárìnjó as a living system of performance, thereby expanding the discourse of performance theory as well as the pedagogical landscape of performance from an African indigenous knowledge location – one that has remained comparatively underexplored until now. With this objective, this paper explores how Ajai-Lycett channels aspects of this receding theatre tradition into her contemporary screen and stage work. It examines key Alárìnjó concepts - such as “invisibility”, “disguise”, and “spirituality” - alongside exemplars of her performances from 1973 to the present. In doing so, it spotlights three cultural subtexts of the Alálàrinjó form that are typically lost to the casual observer. These include: (1) the transcendental mindset required by the actor to simultaneously inhabit the dual roles of entertainer and cultural curator (Kalilu 1991); (2) the spiritual significance in costume selection (Aremu 1983); and (3) the cultural dimensions embedded in blocking and dance expressions of human experiences such as birth, death, loss, and marriage. In this way, the paper contributes to extended critical conversations on Nigerian screen performance and nuances key dynamics of gendered presences in Nigerian television systems since the 1970s. ]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[Reflections on African Women in Media (AWiM) Conference 2025]]></title>
            <link>https://reference-global.com/article/10.21039/cca.95</link>
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            <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
            <description><![CDATA[

The recent AWiM25 conference in Addis Ababa, themed “Beyond Commitments: Advancing Gender Policies for Gender-Safe Media”, focused primarily on gender-safety issues with a recurring emphasis on the need for concrete action.  Many sessions focused on the digital ecosystem, specifically on how online platforms have increasingly become environments for abuse. The scale and impact of digital gender-based violence (GBV) in Africa demand equal attention and intervention as its physical counterpart. Conference sessions addressed numerous challenges, including the policy and ethics of artificial intelligence; the use of AI-generated disinformation to intimidate, discredit, and silence women; and the lack of algorithmic transparency from major technology platforms, highlighting the need for increased platform accountability. To ensure user safety online, stronger regulation, more effective content moderation, and enhanced digital media literacy are urgently needed. Two key frameworks - AWiM’s Kigali Declaration and the AU Convention on Ending Violence Against Women and Girls (AU-CEVAWG) were a key focus.  The conference also addressed the African Commission on Human and Peoples’ Rights (ACHPR) Resolutions 620, 630, and 631, which provide a strong foundation for regulating technology companies. Civil society was urged to continue advocacy, pressing for stronger accountability and cultural transformation alongside legal and technological interventions. The recognition that digital violence is real violence reinforced the urgency of coordinated action.]]></description>
            <category>ARTICLE</category>
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            <title><![CDATA[Appraising the Influence of Information and Communication Technology on Television News Reporting in Select Stations in North Central Nigeria]]></title>
            <link>https://reference-global.com/article/10.21039/cca.59</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Abstract:
This study, utilizing the Social Shaping of Technology model, aimed to evaluate the impact of Information and Communication Technology (ICT) on television news reporting within select stations in North Central Nigeria. Employing a survey research design, an online questionnaire distribution method was employed, resulting in a sample size of 90 respondents, with 78 valid responses for analysis. The findings uncovered that the newsroom personnel in the examined stations possess proficiency in utilizing various ICT tools and resources.
Moreover, the study identified that respondents frequently employ ICT facilities such as routers, scanners, smartphones, computers, memory cards, iPads, digital gadgets, and internet applications, including social media platforms, blogs, vlogs, live video streaming, conferencing technology, group wikis, podcasts, web chats, and email, as integral components of their news reporting tasks. The results also demonstrated that ICTs have been extensively integrated into news reporting practices within the investigated stations, yielding a substantial impact on the quality and efficiency of news delivery.
The study however, revealed that the integration of ICTs into news reporting comes with its set of challenges, including issues related to unreliable power supply, inadequate network infrastructure, and the high costs associated with procuring ICT tools and software, particularly data.
In conclusion, ICTs have significantly expanded the horizons for electronic and timely news dissemination in Nigeria. Nonetheless, these advancements are not without obstacles. The study recommends that media organizations, as they pursue digitalization, should modernize their operations, provide digital equipment to employees, and embrace new technologies to enhance information gathering, processing, and dissemination.
Keywords: Information and Communication Technology (ICTs), television, news, reporting, appraisal.]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Introducing the Ubuntu Collaboration Model: An Intersectional Filmmaking Framework for Higher Education Teamwork-Pedagogy.]]></title>
            <link>https://reference-global.com/article/10.0000/wu-j-cca.72</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[The Ubuntu Collaboration Model (TUCM) seeks to address collaboration tensions of scarce resources and hierarchical roles, in student film-production. It proposes that this is achievable via the ethical maximisation of limited production resources and the consciousness of humanness. TUCM has been designed from practice in, and the study of Nigeria’s mainstream cinema, Nollywood. This industry, at its inaugural in 1992, (un)consciously mobilised Ubuntu communal traits including shared ownership, commonwealth, reciprocity, collective survival, and goodwill, to apprehend the prohibitive&nbsp;costs of filmmaking. As part of decolonising-the-curricula initiatives in UK Higher Education, (elements of) TUCM has also been deployed to teach filmmaking on a few undergraduate and postgraduate degree courses.
In recognising that this philosophy is relatively novel to UK learning spaces, TUCM is fashioned to first guide learners through the ontological foundations and epistemological effects of Ubuntu. In this phase, theories of Intersectionality and stereotype are invited for contextual purposes. It then proceeds to apply the philosophy as a mediator to student-filmmaking challenges particularising those of communication, hierarchisation of cast and crew roles, as well as constraints of budget and time. TUCM seeks to ensure that collaborative filmmaking is learnt in a relatively non-judgemental, safe space where learning curves are proactively supported by academic scaffolding. In proposing such scaffolding, this paper concurs with existing teamwork-pedagogy scholarship (Riebe et al 2017), that there is the erroneous tendency to assume that HE media-production academics are adequately trained in teamwork collaboration. In conclusion, it proposes an agenda for the possible propelling of TUCM towards HE pedagogical spaces like Leadership, and Organisational management where collaboration is equally indispensable.
Ubuntu philosophy has been mobilised into discourses of feminism, leadership, literature, and conflict resolution. It has been applied as business model, as well as in dance and childhood pedagogies. This however marks the first time the African philosophy will be utilised to design a collaborative filmmaking model for student film production in Higher Education.
Keywords: Ubuntu philosophy, Intersectionality, teamwork pedagogy, collaboration, stereotype, international students, knowledge equity, Nollywood, The Ubuntu Collaborative Model (TUCM), Indigenous knowledge systems of Africa, pedagogical model, media production, filmmaking, student filmmaking, decolonising media production curricula, student filmmaking, Critical Race Theory, shared ownership, creative leadership.]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Framing as cues: Engaging audiences on Environmental Issues where it Matters]]></title>
            <link>https://reference-global.com/article/10.0000/wu-j-cca.71</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Communicating environmental and climate action has become even more strategic in recent times, with media platforms striving to connect the dots for audiences in ways that spur them towards meaningful and sustainable lifestyles. This is because the media’s role as a broker is not just about the message, but about the cues the media embeds in the message to highlight salient areas they need audiences to focus on.&nbsp; Framing is an essential tool in media brokering given that audiences engage with media content with preconceived ideas from their prior engagement and experiences of the world. Guided by the framing theory, this study assessed three environmental programmes (Environment Matters (EM) on Nigerian Television Authority, and Earth File(EF) and Eco Africa(EA) on Channels Television, for three categories of frames embedded in the assessed episodes, and audience evaluation of the frames. The environmental programmes were purposively selected based on evidence of consistent airing of these programmes for two years, and as at the time of the study. &nbsp;Three types of frames (goal, location and cause) were evaluated, with the most important goal frame being promotion for EA (56.6%), and status quo for EF (70.8%) and EM (40.5%). EA highlighted both regional and international stories (82%) compared to EM (40.5%) and EF (40.9%) that focused on international stories only. Humans were identified as the major cause of environmental issues by EM (72.9%), EF (80.3%) and EA (90.5%). In some instances, the FGD audiences disagreed with the type of frame used in telling the environmental stories, hinting at a negative reaction from audiences as opposed to the intended positive behavioural change towards the environment.&nbsp; The study recommended a continuous and regular assessment of audience reactions to environmental programme content to ensure the use of cues that align with what audiences are used to, and or frames which can replace the frames audiences are used to with better ones.
Keywords: Media, Television, Environment, Framing, Audiences
&nbsp;]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[Representation of African Values in Selected Nigerian Popular Music]]></title>
            <link>https://reference-global.com/article/10.21039/cca.73</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[This study titled, “representation of African values in selected Nigerian popular music” was carried out to find out the dominant themes portrayed within Nigerian popular music, and the extent to which this music portrayed African values. The study adopted quantitative research design that employed content analysis as instrument for data collection. A total of 120 songs of 8 Nigerian popular musicians were selected from the annual lists of MTV Africa Music Awards. The investigation revealed that most of the values that distinguished African music culture from others are no longer intact because value in the music industry is understood primarily in market demand. Cultural theory re-echoes the fact that industrial treatment of popular music sacrifices important artistic qualities such as creativity, originality and integrity on the altar of economic gains. The study also found that most Nigerian popular music revolves around some unconventional themes such as disrespect for women, easy living and other forms of laziness, violence, and other anti-social activities. The study concluded that as an art, the processes of performing music should be value-laden, not commercial activities. Based on these findings, the study recommended censorship of the music industry, media education and proper mediation by parents/guardians.
Keywords: Representation, African values, Nigeria, and Popular Music]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[Editor's Note]]></title>
            <link>https://reference-global.com/article/10.0000/wu-j-cca.76</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[It is a delight to be back this December 2023, with the 3rd edition of our journal. Our last edition was produced during the COVID lockdown, and it has taken us this long to bounce back.&nbsp; Post-COVID living has witnessed many changes to work and leisure. No sector has been spared and changes are very evident in our sector—the academia, media, and communication. Indeed, that the lived realities in Africa, as around the world, have been altered offer exciting opportunities for research and scholarship. More than ever, there is now the imperative to attend to happenings in local cultural contexts. This becomes more pertinent with the increased global connectedness and thanks to the lockdown, a greater dependence on newer modes ofcommunicating.]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[List of contributors]]></title>
            <link>https://reference-global.com/article/10.0000/wu-j-cca.75</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Not applicable]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[African Music and Film Flows and Agenda 2063: towards “the Africa we want”]]></title>
            <link>https://reference-global.com/article/10.0000/wu-j-cca.70</link>
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            <pubDate>Sat, 30 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[The African Union Agenda 2063 has a crucial element known as Aspiration 5 which seeks an Africa with a strong cultural identity, common heritage, values and ethics. Towards this end, the Union has been promoting African arts and culture as ways of realizing “the Africa we want”. This article locates the Union’s interventions in the existing cultural production and circulation landscape pointing out that the landscape promotes a monolithism that is antithetical to the plurality and diversity of a total pan-African consciousness. We hint at the possible emergence of a domestic cultural imperialism in which cultures of particular subregions come to dominate and silence those of others. We suggest ways to promote arts and culture, specifically films and music, for the realization of “the Africa we want” while still preserving of the diversity of the African cultural landscape.
Keywords: cultural products, African film, African music, African cultural diversity,
&nbsp;]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[Transnational Neo-Nollywood: Reviewing the Roundtable Event]]></title>
            <link>https://reference-global.com/article/10.21039/cca.35</link>
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            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[It was early in the New Year, January 3, 2020, participants had convened in London to review the state of the Nollywood industry and the potentials of the enterprise. Could it be positioned in the UK as a commercially viable transnational cinema? The agenda was set to cover film production by Nigerians in the diaspora, and to identity challenges facing geographically displaced Nigerians in producing and distributing their movies. Participants were to consider and proffer solutions to challenges confronting Nigerian filmmakers, including structural hindrances in financing, (pre/post) production, distribution and exhibition of their productions. That the original idea was proposed by a Nollywood legend, Clarion Chukwura made it fascinating. The event, held at the University College London, was an occasion for dialogue between the professionals and academics.]]></description>
            <category>ARTICLE</category>
        </item>
        <item>
            <title><![CDATA[Editor's Note]]></title>
            <link>https://reference-global.com/article/10.21039/cca.29</link>
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            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[This issue is special, beyond the fact that it is long overdue. It was inspired by the African Women in Media conference held in June 2018, which, in its attention to the cause of African women, focused on the theme of Visibility. Four of the papers in the issue were first presented at the conference and have since been reworked for publication. Much has happened since embarking on that process which makes the issues raised here most timely. The Coronavirus pandemic which has kept people around the world locked down, and threatens to cripple several economies has since happened. It has exposed chinks in the armour of existing safeguards to public health, mental well-being, and the means to engage audiences effectively in many nations. The yawning gaps in these regards have confounded various publics, scholars, and leaders in advanced and developing economies. The issues raised by our authors are therefore timely, coming at a time when there should be heightened attention to required improvements and novel ways to address issues of health and well-being.]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Gender Issues in Nigerian Newspapers Coverage of Maternal and Child Healthcare Issues]]></title>
            <link>https://reference-global.com/article/10.21039/cca.24</link>
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            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[This study examines emergent gender issues in the analysis of newspaper coverage of maternal and child healthcare (MCH) in Nigeria over a one-year period. MCH is a major challenge in Nigeria as the country is among the highest contributors to maternal and child mortalities globally. Even though this pattern has wider implication to society at large, it may be regarded as being more relevant to women. Premised on gender bias and journalistic norms hypotheses, the study combines content analysis and in-depth interviews (IDI) to determine the dominant gender leading in the newspaper coverage of such a womencentred issue, and underlying reasons for the dominance. The study thus examines the dominant gender of journalists, and other voices projected in the newspaper reports on the issues. It also compares views of male and female health journalists for possible differences of opinion regarding media coverage of MCH. The study finds male dominance amongst journalists and voices quoted in the coverage of MCH issues and related stories, though there was minimal influence of gender in the overall coverage of issues. The study thus deviates from the media gender studies attributing underrepresentation of women in the media to gender bias; noting that gender imbalance is often rooted in journalistic norms pervading media operations.]]></description>
            <category>ARTICLE</category>
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        <item>
            <title><![CDATA[Exposure of Hausa Women to Mass Media Messages: Health and Risk Perception of Cultural Practices affecting Maternal Health in Rural Communities of Bauchi State, Nigeria]]></title>
            <link>https://reference-global.com/article/10.21039/cca.30</link>
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            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[This study aims to determine the exposure of Hausa women in rural areas of Bauchi state to health messages from the Mass Media, with a view to ascertaining if these messages have a bearing on their perception of risk regarding prevalent cultural practices relating to maternal health. A review of the literature indicates that the mass media promote the communication of health messages, and have contributed to health promotion and disease prevention; thus, dissemination of health messages through public education campaigns via the mass media can seek to change the social climate, to encourage healthy behaviours, create awareness, change attitudes, as well as motivate individuals to adopt recommended behaviours, such as lowering risk perceptions. A Focus Group Discussion was used to gather data from women of child-bearing age in the study area. Findings showed that some cultural practices detrimental to maternal health are still prevalent and such practices are mostly not perceived as risky. Also, although women encounter health messages (mostly through radio and posters) that are contextually relevant in addressing problems associated with maternal health, none of these are centred specifically on harmful cultural practices. Based on the aforementioned, it is recommended that relevant authorities concerned with the welfare of women prioritise the dissemination of mass media messages/campaigns that could contribute to the improvement of women’s health, to minimize the problems affecting maternal health. Also, cultural practices that persist in these areas should be researched with a view to ascertaining their strengths, to emphasize the assimilation of the positive aspects into the packaging of mass media messages/campaigns.]]></description>
            <category>ARTICLE</category>
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            <title><![CDATA[The Problematic Mise En Scène of NeoNollywood]]></title>
            <link>https://reference-global.com/article/10.21039/cca.34</link>
            <guid isPermaLink="false">/article/10.21039/cca.34</guid>
            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            <description><![CDATA[This paper deconstructs the typical mise en scène of neo-Nollywood films. Herein, “neoNollywood” as coined by Nigerian filmmaker, Charles Novia (2012: 124), will be the descriptor for the cinema sphere of the mainstream Nigerian film industry, Nollywood. It will argue that there is a considerable level of illiteracy about cinematic language in neoNollywood productions, and that this troubles its capacity to “tell its stories” to the world articulately. It will submit that this inability stems from a predisposition that seeks to tell a story – being overly reliant on dialogue - rather than to show the story through its mise en scène of audio–visual metaphors, which is the definition of cinema. The conversation will be with core attention to three films: 30 Days in Atlanta (2014), Chief Daddy (2018) and my most recent screenplay, Mugabe (forthcoming), directed by Robert Peters. Each film will be analysed via textual analysis with reference to the theories of dramaturgy and mise en scène. Reflections on my practice as a screenwriter and director will also be invited to the conversation. This paper draws on findings of my doctoral research, which bridge the gap between the scholarship of neo-Nollywood film studies and that of its practice, with core attention to cinematic techniques. Until this research, this gap in Nollywood studies remained unaddressed.]]></description>
            <category>ARTICLE</category>
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